{"id":20444,"date":"2022-01-31T15:29:34","date_gmt":"2022-01-31T14:29:34","guid":{"rendered":"https:\/\/we.secupay.com\/?page_id=20444"},"modified":"2026-10-02T09:26:01","modified_gmt":"2026-10-02T09:26:01","slug":"haerdtner","status":"publish","type":"case-study","link":"https:\/\/secupay.com\/en\/case-studies\/haerdtner\/","title":{"rendered":"H\u00e4rdtner"},"content":{"rendered":"
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Tradition meets innovative customer loyalty<\/h2>\n\n\n\n

Implementation of an electronic customer card<\/p>\n\n\n\n

\"Referenz<\/figure>\n<\/div>\n\n\n\n
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The challenge<\/h3>\n\n\n\n

The H\u00e4rdtner bakery planned an efficient tool for regular customers that would be accepted by employees and customers alike.<\/p>\n<\/div>\n\n\n\n

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The solution and cooperation<\/h3>\n\n\n\n

The chain opted for the electronic loyalty card from secupay's secucard loyalty division. Every time you make a purchase at a H\u00e4rdtner store, a bonus is credited to your customer card, depending on the sales volume. The bonus credit can be used as warranted. The customer card can also be used as a gift voucher or prepaid card.<\/p>\n\n\n\n

The success factors<\/h4>\n\n\n\n
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  • Easy capture of the customer card via a Honeywell stand scanner by the customer while shopping.<\/li>\n\n\n\n
  • Clear programme design: 3% bonus from the payment amount is added to the card balance for each purchase.<\/li>\n\n\n\n
  • If the bonus is used, the revenue is reduced, taking into account the VAT rates of the purchase.<\/li>\n<\/ul>\n\n\n\n
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