{"id":38297,"date":"2023-09-25T09:33:42","date_gmt":"2023-09-25T07:33:42","guid":{"rendered":"https:\/\/we.secupay.com\/?p=38297"},"modified":"2026-10-02T09:26:43","modified_gmt":"2026-10-02T09:26:43","slug":"viba-sweets-gmbh","status":"publish","type":"case-study","link":"https:\/\/secupay.com\/en\/case-studies\/viba-sweets-gmbh\/","title":{"rendered":"VIBA sweets GmbH"},"content":{"rendered":"
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Nougat 4.0: Viba sweets uses electronic shopping vouchers to reload secupay <\/h2>\n\n\n\n

The Thuringian confectionery manufacturer has been producing nougat, marzipan, drag\u00e9es, high-quality chocolates and emotional gift ideas for every occasion for 130 years. In all Viba and HEILEMANN shops that belong to the Viba Group, customers and employees can pay with electronic vouchers from secupay.<\/p>\n\n\n\n

\"slider_kunden-vibasweets\"<\/figure>\n<\/div>\n\n\n\n
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The challenge<\/h3>\n\n\n\n

In the confectionery business, vouchers make an important contribution to sales - this is also the case at Viba sweets. The medium-sized company from Thuringia was therefore looking for a new, efficient POS voucher solution for its 40 shops. A prerequisite for the cooperation with a new service provider was not least the smooth and uncomplicated migration of the voucher cards already in circulation from another operator into the new system.<\/p>\n<\/div>\n\n\n\n

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The solution and cooperation<\/h3>\n\n\n\n

Viba opted for secupay and the electronic voucher system \"secucard\". The rechargeable vouchers in practical cheque card format are available in all Viba and HEILEMANN branches and are individually topped up there directly at the card terminal. Credit can therefore be redeemed anywhere in the Viba Shops, HEILEMANN Shops, in the caf\u00e9 or during a visit to the Viba Nougat World of Experience. The vouchers are also particularly suitable as gifts. The old voucher stocks were successfully transferred to the new system.<\/p>\n\n\n\n

Further plus points of the solution:<\/p>\n\n\n\n