{"id":44860,"date":"2024-11-15T10:28:44","date_gmt":"2024-11-15T09:28:44","guid":{"rendered":"https:\/\/we.secupay.com\/?p=44860"},"modified":"2026-10-20T14:41:05","modified_gmt":"2026-10-20T14:41:05","slug":"coupons-couponing","status":"publish","type":"glossar","link":"https:\/\/secupay.com\/en\/knowledge-hub\/glossar\/coupons-couponing\/","title":{"rendered":"Coupons \/ Couponing"},"content":{"rendered":"

Vouchers, a proven marketing tool in retail. Coupons grant customers benefits that can be redeemed at the time of their next purchase, for example, discounts or free gifts. Couponing, i.e. the issuing of coupons, is now increasingly occurring digitally, in part via portals such as Groupon or DailyDeal.<\/p>","protected":false},"featured_media":34572,"template":"","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false},"buchstabe":[131],"class_list":["post-44860","glossar","type-glossar","status-publish","has-post-thumbnail","hentry","buchstabe-c"],"acf":[],"yoast_head":"\nCoupons \/ Couponing | Glossar<\/title>\n<meta name=\"description\" content=\"Englisch f\u00fcr Gutscheine, bew\u00e4hrtes Marketinginstrument im Handel. Coupons gew\u00e4hren Kunden Vorteile, die beim n\u00e4chsten Einkauf eingel\u00f6st werden k\u00f6nnen, beispielsweise Rabatte oder Zugaben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/secupay.com\/en\/knowledge-hub\/glossary-listing\/coupons-couponing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coupons \/ Couponing\" \/>\n<meta property=\"og:description\" content=\"Englisch f\u00fcr Gutscheine, bew\u00e4hrtes Marketinginstrument im Handel. Coupons gew\u00e4hren Kunden Vorteile, die beim n\u00e4chsten Einkauf eingel\u00f6st werden k\u00f6nnen, beispielsweise Rabatte oder Zugaben.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/secupay.com\/en\/knowledge-hub\/glossary-listing\/coupons-couponing\/\" \/>\n<meta property=\"og:site_name\" content=\"secupay AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/secupayAG\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-20T14:41:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/secupay.com\/wp-content\/uploads\/2023\/05\/bg-glossar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/secupay.com\\\/knowledge-hub\\\/glossar\\\/coupons-couponing\\\/\",\"url\":\"https:\\\/\\\/secupay.com\\\/knowledge-hub\\\/glossar\\\/coupons-couponing\\\/\",\"name\":\"Coupons \\\/ Couponing | Glossar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/secupay.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/secupay.com\\\/knowledge-hub\\\/glossar\\\/coupons-couponing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/secupay.com\\\/knowledge-hub\\\/glossar\\\/coupons-couponing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/secupay.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/bg-glossar.jpg\",\"datePublished\":\"2024-11-15T09:28:44+00:00\",\"dateModified\":\"2026-10-20T14:41:05+00:00\",\"description\":\"Englisch f\u00fcr Gutscheine, bew\u00e4hrtes Marketinginstrument im Handel. 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