Subscription commerce / Subscriptions

Abo-Commerce: Business model in e-commerce based on the automatic reordering of everyday goods. Well-known examples are cooking boxes, organic food boxes, subscriptions for diapers, razor blades, contact lenses or pet food. The objective is to bind customers to one’s own store in the long term. For customers, the service is convenient and often comes with additional price benefits or extra services. The payment amount is identical in each interval – unlike recurring payments.