secupay Payments Glossary

We explain payment terminology from A to Z, including accounting and payment methods.

Bonus programme / Loyalty programme

Benefit programme for customer loyalty. Customers who purchase products or services from a particular provider are rewarded with a bonus in euros or points, depending on revenue, which can be exchanged for non-cash rewards or used as shopping credits, for example. Bonus programmes can be set up by individual companies or as a multi-partner card in a retailer network, for example as a City Card.