Glossary Contents

Cashback

Cashback Also known as money-back promotion: a special bonus programme in which customers are rewarded for their purchases with cash back. So, unlike many other loyalty programmes, they collect monetary amounts instead of bonus points depending on shopping behaviour. Cashback systems are offered by retailers as well as by brand manufacturers and service companies. Known as financial transfer transactions, they are generally subject to control by the German Federal Financial Supervisory Authority (BaFin).

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